Netflix Issues Warning Over After "Bird Box" Challenge Goes Viral

Netflix Issues Warning Over After

Netflix Issues Warning Over After "Bird Box" Challenge Goes Viral

"Can't believe I have to say this", a spokesperson on the official Netflix Twitter account tweeted out.

When Netflix got wind of the challenge, it issued the now nearly standard disclaimer/warning, telling people not to participate for safety's sake.

The holidays got creepy quick when Netflix released Bird Box, a Sandra Bullock horror film that imagines a world where everyone has to go around wearing blindfolds to protect themselves from a killer force.

Thousands of memes poking fun at the concept emerged on social media following the film's release and have inspired thousands undertake everyday tasks while blindfolded. 'We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes'.

Ahead of Netflix's announcement, however, there were plenty of people who were determined to try out the #BirdBoxChallenge, often with hilarious - and cringeworthy results.

One video shows a father gripping his two young children's hands as he runs through his home before the toddler crashes into a wall.

Apparently, Kim Kardashian West was blind to all the hoopla over "Bird Box".

Although Netflix was undoubtedly trying to be helpful (and ward off potential lawsuits), the post may have inspired some Twitter users to attempt the challenge.

The thriller has become one of Netflix's most popular films, securing the streaming service's best first seven-day showing.

The movie bowed December 21 worldwide on Netflix and spawned a slew of other internet memes, mostly revolving around the blindfold conceit.

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