Discovery gets exclusive rights deal with the PGA Tour

Discovery gets exclusive rights deal with the PGA Tour

Discovery gets exclusive rights deal with the PGA Tour

Discovery will distribute tour events on its regular TV channels and a new streaming service. This totals approximately 2,000 hours of content per year, including the six Tours operating under the PGA Tour umbrella and almost 150 tournaments annually, including the Players Championship, FedExCup Playoffs and the Presidents Cup.

The deal, which gives Discovery online and TV rights, will give it access to more than 140 golf tournaments a year including around 40 high-profile PGA Tour events.

The tour said Discovery expects to invest more than $2 billion over 12 years, which would include licensing of PGA Tour worldwide media rights and building a live stream platform outside the U.S. It has acquired a trove of intellectual property, including the European rights to the Olympics through 2024 for $1.4 billion. The 2018 PyeongChang Games marked Discovery's first stab at distributing the Olympics, and according to the company's first quarter earnings call, the 18-night winter spectacular helped drive its worldwide ad sales revenue up 11 percent versus the year-ago period.

Discovery CEO David Zaslav and PGA Tour Commissioner Jay Monahan on Discovery's $2 billion deal with the PGA Tour, the state of the economy under President Trump.

Discovery will create a new PGA Tour-branded OTT video streaming service to attract global golf fans across all screens in 220 markets and territories, the programming giant said. Would Discovery be interested in becoming a player here in the U.S.?

Alex Kaplan, a former National Basketball Association media executive who most recently worked for Eurosport Digital, will be in charge of Discovery's partnership with the tour. As for what name the service will be marketed under, Monahan said, "We're working on it".

Half of the PGA's top 50 players are from outside the USA, including two from China, which creates lots of opportunities, Zaslav said.

"What else do they want to see?" Do they want to be able to buy more stuff? If you decide you do like golf after that, you'll end up having to pay for regular passes.

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