With JUMP, Uber expands into bike-sharing biz

With JUMP, Uber expands into bike-sharing biz

With JUMP, Uber expands into bike-sharing biz

In a blog post this morning, CEO Dara Khosrowshahi wrote: the company confirmed that it had "entered into an agreement to acquire Jump Bikes, an electric, dockless bike-sharing service". Even the Jump Bikes branding will remain after the purchase. The next step will likely be to take JUMP e-bikes nationwide-if not global.

Jump Bikes launched in San Francisco in January with 250 electric bikes.

It's the second recent anti-Uber ruling from the Court of Justice of the European Union (CJEU), which said in December-in a case involving Spain this time-that Uber is a transportation company. Over the last nine months, Uber rewrote its corporate values, became more conciliatory with regulators, and settled a trade secrets lawsuit with driverless auto competitor Waymo. Several of Uber's worldwide competitors, including Chinese giant Didi, have invested in or partnered with bike-share startups.

Some of Uber's ride-hailing rivals have already invested within cycles. This means they can be locked next to any bike rack using a smartphone app. From there, the customer reserved a bicycle and was charged $2 for 30 minutes and then a per-minute fee after that.

The deal signals a shift for Uber toward a wider set of transportation options in urban centres. Rzepecki is a city planner by training, and Jump has had success running bike-share systems in cities all over the globe. Despite the environmental benefits of using dockless bikes versus cars, many public officials have been skeptical of abandoned dockless bikes littering their cities.

JUMP is joining Uber. – JUMP Bikes – Medium

I think by being integrated into Uber, Jump now has the lead in bike sharing and will be able to make the service available to a much wider swath of the population, especially in the United States, where ebiking is still in its infancy.

The longer journeys which Jump bikes are being used for could be seen by Uber as business it is missing out on. Partnering with Uber allows both companies to explore a future where shared bikes and shared rides work together to reduce auto ownership by providing the right solution for each trip. The New York Times reported that the startup plans to double its current 200-strong fleet in Washington D.C. over the next few months, as well as make a total of 500 bikes available to San Francisco users by September.

Fewer people are driving public transportation in the U.S., as stated by research, even since commuters shift to ride-hailing solutions such as Uber and Lyft.

"We're excited to begin our next chapter and to play a significant part in the transition of Uber to a multi-modal platform", Jump CEO Ryan Rzepecki wrote in a post.

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