H&M apologises for using black child to model 'monkey' hoodie

H&M apologises for using black child to model 'monkey' hoodie

H&M apologises for using black child to model 'monkey' hoodie

While the world was watching the all-black, red-carpet protest for equality for women at Sunday night's Golden Globes, H&M featured on its website a photo of a black boy modeling a hoodie with the words, "Coolest monkey in the jungle".

The Roots' Questlove also took to social media to speak out against the offending photo.

Despite recently forming a partnership with fashion retailer H&M, the Weeknd says he's effectively cut all ties with the chain as the result of a racially offensive advertisement.

"This is how we should represent our men as kings thank you!", one person said, while another added: "Yaaass, you're so, you're so, you're so AWESOME!"

"We sincerely apologize for this image", H&M's Stockholm headquarters said in a Monday morning email sent to CBS MoneyWatch. "It has been now removed from all online channels and the product will not be for sale in the United States."We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines".

The apology came after several shoppers and commentators had slammed the company over the slogan. They just removed the image of the boy wearing it and, instead, the ad merely shows the item itself. A number of people literally announced their boycott of H&M via Twitter.

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