Amazon launches new tool aimed at people creating VR and AR apps

Amazon launches new tool aimed at people creating VR and AR apps

Amazon launches new tool aimed at people creating VR and AR apps

Being a browser-based tool for now, Amazon Sumerian would allow developers to use the 3D models in VR and AR applications.

Amazon said Sumerian is available in preview starting today, accessible via its AWS Management Console.

The retail giant debuted software tools on Monday called Amazon (amzn) Sumerian that are meant to help coders more easily build virtual reality and augmented reality apps using 3D computer graphics. Any browser supporting WebGL, Web VR or ARKit graphics renderings will run apps created with Sumerian. Sumerian also takes a note from Unreal's Blueprints interface, allowing creators with no coding experience to use a visual scripting tool to put together all the logic needed to make the world interactive.

Hosts: animated, lifelike 3D characters that can be customized for gender, voice, and language.

In its description of the "immersive VR, AR and 3D environments", Amazon says the Sumerian editing tool will enable developers to "drag and drop 3D objects (e.g. furniture ...) into "scenes" (e.g. rooms, office environments and landscapes)". The Amazon.com Inc. unit announced Sumerian during an unusual "Midnight Madness" event Monday for select attendees on the eve of its annual weeklong re:Invent conference in Las Vegas. Hardware including the Oculus Rift, HTC Vive, and iOS devices support the content created with Sumerian. Users can import their own 3D images of objects or "choose from Amazon Sumerian's library of pre-built objects, (or) download and import objects from third-party asset repositories". Storage pricing for Sumerian 3D assets is 6 cents per gigabyte monthly, and the fees for the total volume of traffic generated by each scene is 38 cents per GB per month. As such, Sumerian could help democratize AR and VR app creation for more professionals without a 3D graphics background, the post said.

"Customers across industries see the potential of VR and AR technologies for a wide range of uses-from educating and training employees to creating new customer experiences. But, customers are daunted and overwhelmed by the up-front investment in specialized skills and tools required to even get started building a VR or AR application", said Marco Argenti, Vice President, Technology, AWS in a statement.

Additionally, if an app needs a map embedded, Amazon Sumerian supports location platform Mapbox.

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