Skincare brand Dove apologizes for Facebook ad that sparked backlash

Skincare brand Dove apologizes for Facebook ad that sparked backlash

Skincare brand Dove apologizes for Facebook ad that sparked backlash

Dove, which has been known to campaign for beauty confidence, self-esteem, and embracing "real beauty", has since addressed the issue on social media, apologizing for their advertisement.

It shows the black woman peeling off her t-shirt and revealing a white woman underneath her skin.

"An image we recently posted on Facebook missed the mark in representing women of color thoughtfully", the apology read.

The brand, owned by Dutch-British consumer goods company Unilever, has been accused of whitewashing.

The cosmetics company said it "deeply regret (s)" the offence caused, admitting the images "missed the mark".

This is a major disappointment, considering how much effort Dove has previously put into its ad campaigns to promote self-love and body-positivity.

Director Ava Duverney responded to the brand's Twitter message with, "You can do better than 'missed the mark, '" and other users pointed out that Dove has created similarly racist ads in the past.

First you see a Black woman wearing a brown shirt, then she transforms to a white woman wearing a beige shirt. "We deeply regret the offense it caused", added the company.

"This is gross. You think people of color can just wash away their melanin and become white?"Another Facebook user, Angela Reinders, commented".

Dove said in a statement at the time: "The ad is meant to illustrate the benefits of using Dove VisibleCare Body Wash, by making skin visibly more attractive in just one week".

Dove at the time clarified the ad's intent in a statement from its PR team.

A soap brand is apologizing for an advertisement that appears to show a black woman turning white after using their product.

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