Steven King's 'It' Takes in $117.2-M in US

Steven King's 'It' Takes in $117.2-M in US

Steven King's 'It' Takes in $117.2-M in US

The horror film, which centres around Pennywise the clown - a shapeshifting entity which is millions of years old and terrorises children by exploiting their fears and phobias - has been hailed a great success.

The movie, made by New Line and Warner Bros, shattered records in its opening weekend, according to industry websites and studio estimates on Sunday.

The creepy clown in the latest film adaptation of Stephen King's "It" is known for trying to lure children into the sewers - but he has proven highly successful at luring crowds to the movie theaters as well. The killer clown flick utterly dominated the box office this weekend representing a towering 75% of the entire marketplace.

That is the largest opening for a film debuting in September, almost $70 million more than the previous record.

Warner Bros. also scored the biggest horror movie debut of all-time as well as the second biggest R-rated launch ever trailing just the $132.4M of last year's Deadpool. Only Disney's "Beauty and the Beast" and Marvel's "Guardians of the Galaxy Vol. 2" did better in their first weekends.

"It" was directed by Andy Muschietti, who is already being courted for another instalment. That makes the opening of "It' the highest for a horror in the history of cinema and has earned more than double the earlier record holder 'Paranormal Activity 3′". Hell, horror movies don't do this type of business, regardless of rating. Other top foreign earners are Annabelle: Creation (US$8.6 million) and The Hitman's Bodyguard (US$7.9 million). The horror film has raked in an estimated 117.1 million Dollars for Warner Bros.

The movie's success over the weekend was spectacular considering the project cost only $35 million to produce. Before that, there was Hotel Transylvania 2 at $48.5 million. The film now has an 87% on Rotten Tomatoes and a B+ Cinemascore. Wonder Woman's worldwide total is now $816 million. Warner Bros. and New Line made "It". Flying past $900M in the end seems very likely - a popular hangout for movies which include Iron Man.

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